A lot has happened in the last year. Musician Taylor Swift is not only a megastar, but has officially become a billionaire through her Eras tour. EY has become the first of the “Big Four” to name a female CEO. And the Women’s Football World Cup in Australia and New Zealand broke numerous records for viewership, attendance and prize money.
Change is happening – but it’s slow. That’s frustrating, as studies have proven time and time again how much diversity can drive profits. And since creating wealth won’t become easier for individuals, companies and society, we literally can’t afford to leave such opportunities unseized. So why (the hell) is one of the biggest drivers for profits still being mostly ignored?
Maybe it’s because we haven’t fully demonstrated just how much potential lies in increasing diversity. Because people change slowly. No one will make the big bets that are necessary if they’re not fully convinced that the reward is bigger than the risk. So even if it seems silly, we will do exactly that at the Forbes Women’s Summit: make the mountain of undeniable proof that more diversity means more profits even higher – by using extraordinary role models and examples that prove exactly that. Not because we’re naive do-gooders, but because it’s good business. And that’s a language even the slowest changers among us will surely understand.